Lead generation
with a human touch

Structured, strategic, and built for businesses that value reputation.

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Solutions /

Qualified conversations that let your team stay focused on delivery.

Our three core outbound solutions, designed to match different operating models and growth plans.

Boutique consultancies & professional services

Outreach for companies where trust and positioning matter. Messaging reflects consultancy-level standards and is shaped around reputation, relevance, and tone. Delivers a steady flow of vetted strategic conversations, managed with minimal internal lift and full visibility throughout. Ideal for practices where referral relationships took decades to build.

Growth-stage technology companies

Structured prospecting to support consistent pipeline development using disciplined outreach systems. Messaging is aligned with brand tone and built for conversion efficiency at scale. Designed to increase commercial focus through higher-volume conversations with decision-makers, whilst maintaining internal control and operational clarity.

Enterprise infrastructure solutions

For companies with bespoke requirements across teams, systems, or geographies. We design outbound infrastructure tailored to complex use cases, with implementation support and multi-channel coordination. Includes project assessment, timeline development, and capability reviews for companies with non-standard or large-scale delivery needs.

Approach /

Handled by people. Backed by process. Improved through discipline.

Kompass Marketing designs and runs cold email outbound for B2B organisations where positioning, message quality, and follow-up matter.

Structured like a system

We apply the EOS framework to outbound in the same way you would manage finance or operations: clear roles, documented processes, regular performance reviews, and steady improvement. It is not a campaign. It is a function, treated with the discipline it deserves.

Improved by design

Execution strengthens over time through deliberate learning cycles. We document patterns, refine what works, and build compound advantages quarter by quarter. This is not monthly firefighting. It is structured improvement embedded in the process from day one.

Tailored to fit

Every engagement begins with your commercial goals, team capacity, and positioning strategy. Some require focus, others scale. We design the right outbound structure to support how your business actually grows, not how a template says it should.

Operational clarity

You know what is being sent, to whom, and why. Targeting, messaging, and outcomes remain visible throughout, so progress is always grounded in context and aligned with intent. No black boxes. No surprises. Just clear reporting that supports informed decisions at every stage.

Business professionals collaborating