Frequently asked questions

Kompass runs systematic cold email outbound for B2B organisations where positioning, message quality, and follow-up matter. We focus on quality and relevance over volume, with outreach designed to protect reputation whilst generating meetings.

Kompass is not a fit for high-volume, low-context lead generation. We work best where message quality, credibility, and follow-up discipline matter.

Well-executed campaigns typically produce early engagement within the first 30–60 days, with qualified conversations building over time. Results depend on market, positioning, and message quality. We focus on meeting quality rather than volume, and most partners report stronger conversion than previous outbound efforts.

We operate within UK GDPR and PECR guidelines. Outreach is targeted, relevant, and based on legitimate interest, with clear identification and simple opt-out handling. We avoid mass sending and treat sender reputation and compliance as core operating requirements.

Most partnerships begin within four weeks:

Week 1: Technical setup

Week 2: Messaging development

Week 3: List building and refinement

Week 4: Campaign launch

We manage all setup while you review and approve key items.

You begin with a short Strategic Assessment. If there is alignment, we send you a pre-discovery document outlining our approach. We then hold a discovery call or in-person meeting. After that, your involvement is limited to periodic reviews. We handle operational delivery.

We partner with private equity firms, management consultancies, professional services, and growth-stage technology companies. You can find more detail on our Solutions page.

The Strategic Assessment includes examples tailored to your market. We do not share active campaigns, as they are confidential.

Partnerships are reviewed regularly. If business priorities change, we adjust the approach accordingly with appropriate notice.

We track response rates, meetings booked, and progression through your sales process. Weekly reporting gives you visibility into performance and informs optimisation decisions.

No. We handle prospect research and qualification. Your input shapes the targeting, but the execution is fully managed by Kompass.

If there is alignment, we send you a pre-discovery document followed by a discovery call or meeting. This allows us to explore your goals in more detail. Based on that conversation, we prepare and send a proposal.

After the assessment, onboarding involves a questionnaire to capture your positioning and goals. Beyond that, most partners spend less than one hour per month on strategic reviews. Day-to-day delivery is fully managed.

Many outbound providers treat it as marketing. We treat it as operations. That means structured processes, documented systems, and measurable outcomes. The methodology is practical, grounded, and built to perform over time.